Executive Team
Paul Seed is co-founder of StarTech.com and responsible for the strategic direction of the company as well as leading the executive leadership team. He guides the strategic planning process which is influenced by ongoing customer research and feedback. Paul is actively engaged in high-level operational aspects of the business and over the years has been involved with all key functional areas at StarTech.com.
Paul has a keen interest in personal and professional development. One of his passions is active membership in TEC Canada, an organization dedicated to “increasing the effectiveness and enhancing the lives of Chief Executives”. In addition, he is a participant in The QuantumShift program at Ivey School of Business, an exclusive developmental program for Canada's most promising entrepreneurs. Paul also serves as an Executive Board member for the London Chamber of Commerce.
Dedicated to giving back to the community, you’ll find Paul acting as both a sponsor and generous donor to the United Way. He has held board of director positions with the United Way and StarTech.com proudly remains among the top companies in overall leadership and employee contributions within the community. Paul has fostered an environment at StarTech.com that encourages all employees to give back to the community by supporting various charities and community organizations. In addition to direct financial contributions, StarTech.com employees are provided a paid day each year to volunteer for a charity of their choice.
Paul earned a degree in Economics from The University of Western Ontario.
Adrian is the President of StarTech.com. Adrian joined StarTech.com in 2010, and during his tenure, has held progressive leadership and executive positions in Sales, Product Management, Marketing, and Human Resources. Adrian led StarTech.com's Product team first as Director and then VP of Product Management in 2012. In 2016, Adrian led the growth of our North American and Global Amazon business as VP, North American Sales. In 2018, Adrian was promoted to the role of Chief Marketing Officer and in 2020 he took on dual roles as Chief Revenue Officer, and Chief People & Culture Officer. In 2021 Adrian was promoted to Vice Chairman and became the President of StarTech.com in 2022.
Adrian has over 20 years of experience across various technical and technology industries, with management positions at Agrium Inc., Axela Inc., Bayer Diagnostics and Visible Genetics. Adrian earned an Honours Bachelor of Science degree in Molecular Biology from McMaster University. He enjoys spending time with his wife & son, travelling, and outdoor pursuits such as fishing, paddle boarding, mountain biking and ATVs.
Rodney was appointed to the role of Chief Revenue Officer in 2023 and is responsible for leading StarTech.com’s end customer sales, marketing, merchandizing, content creation and data teams. Since joining in 2014 as Vice President of Finance, Rodney has held several roles throughout the organization.
Prior to StarTech.com, Rodney spent 9 years at BlackBerry (RIM) in operations and finance. Rodney also worked in assurance and business consulting at Ernst & Young LLP subsequent to obtaining his CPA/CA and degrees in Masters of Accountancy and H.Bc Pre-medicine and Biology from the University of Waterloo.
In his spare time, Rodney enjoys travelling with his family. He is a sports enthusiast and enjoys playing hockey, golf, skiing, cycling among others. During the winter, Rodney volunteers as a coach for both girls and boys hockey teams.
Xiomara was appointed to the role of Chief Sales Officer in September 2022 and is responsible for leading StarTech.com’s Global Sales Team. After joining StarTech.com in 2003 as Business Development Manager, Xiomara held several roles in the organization, most recently as Vice-President of Global Sales where she played a pivotal role in StarTech.com’s growth and international expansion.
Xiomara’s expertise in sales and business development and her proven leadership abilities makes her the ideal person to lead StarTech.com’s Global Sales Team and ensure StarTech.com delivers on its promise to be the IT Professional’s trusted source for performance connectivity accessories.
Xiomara holds several degrees and certificates including a Master of Business Administration in International Business from Université de Sherbrooke, a Bachelor of Business Administration in Finance from Université de Sherbrooke, an MBA from the Université de Sherbrooke, and MSc in International Business from the École de Commerce in Poitier, France.
In her free time, Xiomara is an avid outdoor enthusiast, enjoying cross-country skiing, hiking, canoeing, and camping. She is also a dog lover, spending as much time as possible with her two Bernadoodles.
With more than two decades of service to his credit, Ellard Teeple is one of StarTech.com’s longest serving employees. His particular area of expertise is new products and strategic management of StarTech.com’s diverse product lines.
During his long tenure with the company, Ellard has played active roles in the development of the company including supply chain and product marketing. With a deep interest in technology and related trends, Ellard is a major driver behind StarTech.com’s record of launching one new product a day.
Ellard is a member of TEC Canada, an Executive Committee, focused on leadership development.
He is a coach for his children’s soccer and baseball teams as well as an active participant in fundraising activities.
Ellard holds a Diploma in Electrical Engineering from Fanshawe College.
Advisory Team
Based in Miami, Florida, Alain Maquet is Senior Executive Vice President Corporate for global technology distributor Ingram Micro, Inc.
Alain has been a member of the Ingram Micro executive management team since March 2005. He co-founded IT distribution company ISE International in 1982 and was Managing Director from 1987 to 1992 before joining Ingram Micro in 1993 as Managing Director, France. His roles since have ranged from Senior Vice President Western & Southern Europe to President Latin America and President EMEA.
A well-rounded management professional, Alain has expertise in logistics, e-commerce, and distribution. He is adept at developing new market segments and driving large-scale, complex cost-reduction programs such as intelligent downsizing, process optimization, drive centralization and globalized operations.
Alain is a French national who is married and has four daughters. Of his many accomplishments, a notable one includes carrying the Olympic torch in London`s 2012 Summer Olympics.
Jim has had a distinguished career leading international technology companies. Most recently Jim was President of Inmarsat Solutions; the $1.4 billion/yr market-facing entity for Inmarsat PLC, a London based satellite communications company, where he lead the development and execution of Inmarsat’s global go to market strategy. Prior to joining Inmarsat, Mr. Parm was President and Chief Executive Officer of Stratos Global Corporation, a publicly traded Canadian company, where he oversaw the strategic direction and global operations of the $650M satellite services company. During this time, Mr. Parm led the transformation of Stratos from a regionally focused North American company to a global leader in satellite services. Prior to joining Stratos, Mr. Parm was President and Chief Executive Officer of Shell Offshore Services Company where he led strategy development and execution for the telecom startup, which provided remote communications services to the energy industry.
In addition to his work with StarTech.com, Jim is a Partner in Inc. CEO Project where he provides business strategy advice to CEOs and a director of the nonprofit Michigan Tech Fund. He received a Bachelor of Science in Electrical Engineering from Michigan Technological University and an MBA from Tulane University's A.B. Freeman School of Business and is a member of the Michigan Technological University Electrical and Computer Engineering Academy.
A current board member of the Giant Tiger Stores Board and the Nordstrom Credit Card Advisory Board, Marco Marrone has had a successful career holding several senior and executive leadership roles throughout. He has served in numerous functional areas including marketing, information technology, finance, credit risk management and operations.
Marco was the Chief Operating officer of Canadian Tire Retail and Executive Vice President of Canadian Tire Corporation. In this role, he oversaw three retail organizations; Canadian Tire Retail, Canadian Tire Petroleum and PartSource. In addition, he has served in several Finance leadership roles including Canadian Tire Corporation’s Chief Financial Officer and Executive Vice President, Finance. He was also the President of Canadian Tire Financial Services and President and Chief Executive Officer of Canadian Tire Bank.
In 2009 he was recognized with the Business Excellence award from the Canadian Italian Business Professionals Association and in 2010, was presented with the Wayne C. Fox Distinguished Alumni award from the DeGroote School of Business at McMaster University.
In addition to his MBA and Bachelor of Commerce degrees from McMaster University, Marco Marrone also holds a Chartered Director Designation and has been selected as a Fellow of the Chartered Professional Accountants, FCPA.